Strategy Public Relations

Companies use public relations (public realations) to convey the message and created attitudes, opinions, and the image of the truth. Public relations (public relations) is one of the means of promotion / communication is important. During this time, no more than public relations campaign tool / communication at least used, but this tool has the potential to build awareness and frequency in the market, to strengthen the position of product returns, and to maintain the product.
Public relations (humasa) is often equated with publicity. In fact, publicity is only a part of public relations. Publicity is the company's activities are designed to trigger media attention through articles, news and editorial that is expected to help maintain awareness, how to view and image are people against the company still be positive. Publicity can be used to benefit a single, mislanya launching new products or reduce the negative opinion of the case. Publicity can also be used to double the benefits, for example, improving some aspects of the activity in the company.
by M.Suyanto

Business Strategy

According to Gary Hamel, the second component of a business concept is difficult in the era of strategic resources (Strategic Resources), which consists of core competencies, strategic assets and core processes. Strategic resources are specific and unique that can change dramatically sumberdya competition are a source of business concept innovation.
by M.Suyanto