Kamis, 06 November 2008

Sales Promotion Strategy

Sales promotions include party kind of tool the short-coupons, premiums, contests, the purchase of insurance, which is planned to stimulate trade and consumer markets. Sales promotion budget has been growing faster than ad budget in recent years this.

1. Tools Consumers Promotions
Tools include consumer promotion samples, coupons, cash back offers, the package price, premium, gifts, rewards loyalty, free testing, insurance and warranty products and related promotions in the place of purchase. Instruments of trade promotion include samples, coupons, discounts, rewards and pemajangan advertising, free goods, cash incentives, and tools free ad.

2. Tools Business Promotion
Tools include the promotion business conventions and trade exhibitions, sales incentives, advertising cooperation, trade wages, free merchandise and training assistance. Campaign sales goals requires the determination of election equipment, development, test introduction and implementation of sales promotion programs, and evaluate the results.
by M.Suyanto