Strategy Public Relations

Companies use public relations (public realations) to convey the message and created attitudes, opinions, and the image of the truth. Public relations (public relations) is one of the means of promotion / communication is important. During this time, no more than public relations campaign tool / communication at least used, but this tool has the potential to build awareness and frequency in the market, to strengthen the position of product returns, and to maintain the product.
Public relations (humasa) is often equated with publicity. In fact, publicity is only a part of public relations. Publicity is the company's activities are designed to trigger media attention through articles, news and editorial that is expected to help maintain awareness, how to view and image are people against the company still be positive. Publicity can be used to benefit a single, mislanya launching new products or reduce the negative opinion of the case. Publicity can also be used to double the benefits, for example, improving some aspects of the activity in the company.
by M.Suyanto

Business Strategy

According to Gary Hamel, the second component of a business concept is difficult in the era of strategic resources (Strategic Resources), which consists of core competencies, strategic assets and core processes. Strategic resources are specific and unique that can change dramatically sumberdya competition are a source of business concept innovation.
by M.Suyanto

Sales Promotion Strategy

Sales promotions include party kind of tool the short-coupons, premiums, contests, the purchase of insurance, which is planned to stimulate trade and consumer markets. Sales promotion budget has been growing faster than ad budget in recent years this.

1. Tools Consumers Promotions
Tools include consumer promotion samples, coupons, cash back offers, the package price, premium, gifts, rewards loyalty, free testing, insurance and warranty products and related promotions in the place of purchase. Instruments of trade promotion include samples, coupons, discounts, rewards and pemajangan advertising, free goods, cash incentives, and tools free ad.

2. Tools Business Promotion
Tools include the promotion business conventions and trade exhibitions, sales incentives, advertising cooperation, trade wages, free merchandise and training assistance. Campaign sales goals requires the determination of election equipment, development, test introduction and implementation of sales promotion programs, and evaluate the results.
by M.Suyanto

Learning from failure

Failure is a label that often we connect with an action that is not successful, and so applied, the label is to make people who said we could not afford. This is the spirit lower our people to become successful. At the moment we are still small, the failure does not have meaning, because we do not have the concept of "failure". If we have the concept of failure, then we will not be able to speak, will not be able to write and will not be running. Due to speak, write and walk through failure that must be incalculable amount. Similarly in the business world can also emulate a failure in our infancy and we can learn from the failure.
by M.Suyanto

Enterpreneurship

Many complain that to open a business there is no chance. This is the classic complaint that we may not be heard again. Indeed, to start a business we can do with a variety of ways, one of them with the education we have. Jerry Yang and David Filo, the founders of Yahoo started with the education business. They are students from Stanford University. Yahoo starts from the back of the car park is now growing rapidly. Jerry Yang and David Filo started business from small and simple things. Jerry Yang described the discovery that Yahoo is "an accident" when he and Filo's thesis completed. Yang and Filo started Yahoo this when they sat in the university, before they complete course. They started doing business with the web site listing some of them like that and write some software that allows a website to get a web site that will be placed on the web portal which is called. At the time was established in 1994, named Terry's Guide To The World Wide Web. When they discover that their sites visited by people from 90 countries, the spontaneous "Yahoo" and finally, a word that is used to name their company. In 1999, Yahoo reached star status. Net income of four in the fourth quarter's 57.6 million dollars, while revenues jumped from 91 million dollars into 201 million dollars. Now, Yahoo is the best portal in 2002.
by M.Suyanto